posted on Thursday, April 22, 2004 12:01 PM
by
stefandemetz
Marketing by subversion and beta software
<blurb>
Technology like many other fields is entrenched in trends and passion for one set or another.
Now and then disruptive technologies enter the market "subverting" currents technologies
because of (lower) prices, ease of use or simply social trends.
In the enterprise new tecnologies often appear at first when introduced by individuals with strong preferences.
These "installations" start perhaps hidden on some box, then get "evangelized" to other users,
which then build applications around it and generally grow to depend on it.
Then when management wants to curb it, the business line users revolt, management gives in
and gets the extra licences to do it properly.
</blurb>
How can marketing help with the subversion?
- get that beta out no questions asked
- do some "training" version of Virtaul PC + W2k3 + server software for easy deployment
- help the "subvertives"
Eweek has a good article
http://www.eweek.com/article2/0,1759,1568279,00.asp