It's True-gle!The vision is straightforward: publishers who successfully promote distribution and measure consumption will be in a position to derive more value (aka make more money, gain more influence, etc.) from media distribution. Feeds present a simple and ubiquitous opportunity for publishers to embrace distributed media, but content distribution standards without metrics, publicity tools, and monetization engines are ultimately of little value to individuals and organizations whose businesses depend on an ability to maximize and measure reach.
I was a very early adapter of
Feedburner - username - Paul
The've build a great tool that helps bloggers follow their feed around the web. Google is also good with analytics so this match should help bloggers even more to get the right score.