posted on Monday, February 26, 2007 10:35 AM
by
paul
Contextual Ads
An Ad Upstart Forces Google to Open Up a Little Contextual ads generated about $2 billion in revenue last year, in the trade they are called CPC ads. CPM ads have earned much more revenue, but remember that blogs depend on an audience that subscribes via an RSS Reader, if you read a blogs feed you will never see their CPM ads, yet the big money blogs say they are getting subscribers and page-views. How do they do it?
Eighty percent of my audience subscribes to my feed and consequently don't add a single page-view to my CPM ad revenue.