Cisco Systems announced it's to acquire Arroyo Video Solutions, Inc., a leading provider of next-generation solutions for on-demand television and related consumer services.
The Arroyo solution is designed to deliver exceptional scalability, service availability and operational simplicity – offering a highly extensible platform for video-on-demand today and emerging time-shifted services in the future. The integration of the Arroyo platform into the Cisco IP-NGN (Next Generation Network) architectural framework will help enable carriers to accelerate the creation and distribution of network delivered entertainment, interactive media and advertising services across the growing portfolio of televisions, personal computers, mobile handsets and emerging media capable devices in our increasingly connected lives.
The entertainment industry is going through a major shift while consumer desire for personalized on-demand service is on the rise. The industry is quickly evolving from pure video-on demand to anything-on-demand with any content delivered to any end device. Cisco’s next generation network strategy offers service providers the ability to make this vision a reality, routing and service provider technology group. With the addition of Arroyo’s innovative software, which offers flexibility in content delivery, service providers will be in a position to serve content how, when and where consumers want it. - Michelangelo A. Volpi, Cisco VP and GM.
The Cisco Network will now include IP TV, industry content and maybe dancing bears…