posted on Sunday, December 31, 2006 11:29 AM
by
paul
Google's Blog
A year in Google blogging
As we are all counting down the hours and then the minutes and seconds of the year 2006 the giant Internet Company Google is marking a year of blogging. This is significant because the blog is the voice of the company; they don’t need to hire a two bit PR firm to tell them how to speak to the community because they know and understand their community.
The latest Edelman scandal could have been avoided if the Microsoft Windows Team had used the Windows Vista Team blog to engage with their community and learn who the influencers are.
I have been urging Intel to blog for much the same reason; to engage with their community and help people better understand Intel.
Intel now has an IT blog, but it hasn't found it's voice yet and isn't helping the community learn much about the company. Intel also tried a laptop giveaway to bloggers as a Core 2 Duo promotion, but they made the mistake of hiring Ogilvy PR who had no experence with community so nobody noticed their Blogger Challenge.