Wednesday, January 26, 2005 - Posts

Promoting Windows Mobile and Embedded

                            Developer Event Promotional Manager

The Mobile and Embedded Devices Central Promotional Group (MEDCPG) is looking for a talented event promoter to lead our developer education event planning and production. MEDCPG is the marketing and communications arm of the Mobile and Embedded Devices Division -- Microsoft’s newest and fastest growing P&L unit. We’re responsible for promoting Windows Mobile for Smartphones, Windows Mobile for Pocket PC, Portable Media Center, Windows CE and Windows XP Embedded. If you’re passionate about improving people’s lives through unique, innovative mobile devices, if you want to work in a red-hot industry poised for dramatic growth and you’re looking to get in on the ground floor of a critical and fast-growing Microsoft business then we’d like to speak with you.

I changed the wording of this job announcement because too many people don’t understand the difference between Marketing, Advertising, Promotion and Sales.

Software Developers are tech-savvy; we constantly take things apart and put them back together. So if it walks like a duck and talks like a duck we're going to give it a yellow UI.

The real Marketing people are busy thinking about and creating the next generation of Products. Compelling Mobile and Embedded Products will attract Software Developers; not geekey gizmos with bells and whistles, but useful devices.

Who hired the people who have thus far done such a poor job promoting Windows Mobile and Embedded products? There are many super-smart people in Microsoft’s Mobile and Embedded Devices Division who deserve much better support then they have received.

I attended the Embedded Systems DevCon and several Embedded Systems conferences; there is a difference between Windows Developers and Embedded developers that needs to be addressed. I have offered to help organize a Windows Mobile and Embedded Developer Event here in NY/NJ, but haven’t gotten any enthusiasm from the very people who are paid to be enthused.