Imitation as the highest form of flattery would be a nice way to view the arrival of PR firms and players into the blog space, but it’s really about survival. The same can be said about all the magazines that have attempted websites, but are now blogging. Blogging is a disruptive technology, a year ago journalists were looking over there shoulders at us, now they're eating our dust.
Bloggers vs. Journalists is Over
Payola Relations 
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Dishonesty in PR is pro forma. A press release is written as a plainly fake news story, with headline, dateline, quotes, and all the dramatic tension of a phone number. The idea, of course, is to make the story easy for editors to "insert" in their publications. |
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But an editor would rather insert a crab in his butt than a press release in their publication. The disconnect between supply and demand could hardly be more extreme. No self-respecting editor would let a source -- least of all a biased one -- write a story. And no editor is in the market for a thinly disguised advertisement, which is the actual content of a press release. |
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Editors hate having to deconstruct press releases to find just the facts, ma¹am. To most editors, press releases are just pretend clothing for emperors best seen naked -- because naked emperors make much better stories than dressed-up ones. |