Corporate blogging is *not* like water cooler conversation
[Updated links - 05/04/19]
In http://radio.weblogs.com/0001011/2004/02/15.html#a6526, Scoble is overplaying the analogy of corporate blogging and water cooler conversation.
The interaction is nothing like water cooler conversation. Blogging is inherently [some people were skipping over this word so I came back with my thick black marker... now was it stall #1 or stall #2?] neither two-way nor conversational. Rather blogging is a high-tech version of bathroom grafitti that enables a person to:
a) scan (and optionally read) thousands of cubicle walls with little or no effort, and
b) during a moment of contemplation, add a few new scribbles to their own stall wall
Nothing more. Try adding proper tool support like NewsGator to your Outlook environment and the different shades of blogging begin to look the same: blog posts, Internet newsgroup articles, distribution list emails, etc. A person scan, filter, search and read them without any need to differentiate between them.
For those that have been around long enough, blogging is another instance of the “technology wheel of reincarnation”.
This posting has reached the bottom of this cubicle wall. Cheers ;-)
p.s. I usually like to add some graphics when I graffiti but this was a quick pit stop. Enough ... :-)
p.p.s. Of course, you can always come back and add graphics later.