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Wednesday, October 06, 2004 - Posts

IS IT AN ENERGY DRINK OR A BEER?

New drink mixes beer with herbs and caffeine

Courtesy of the Associated Press - ST. LOUIS

Anheuser-Busch is unveiling a new concoction -- a fruity-smelling beer, spiked with caffeine, guarana and ginseng.

The world's largest brewer said Monday its planned offering -- pronounced B-to-the-E, with the "E" denoting something "extra" and shown as an exponent of B -- should appeal to 20-something consumers looking for something zippy.

The new beverage -- still pending governmental approval -- is expected to debut in November. B-to-the-E will be slightly sweet but tart, combining the aromas of blackberry, raspberry and cherry.

With 6.6 percent alcohol by volume, and 54 milligrams of caffeine, B-to-the-E could be a real eye-opener for beer guzzlers.

posted Wednesday, October 06, 2004 4:55 PM by jimmeeker with 5 Comments