The last couple of days I've been discussing the core of all agile practices: "iterative development". Here are some of the key motivations I used:
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Iterative development is lower risk
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Early risk mitigation and discovery
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Accommodates and provokes early change
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Manageable complexity
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Confidence and satisfaction from early, repeated success
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Early partial product
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Relevant progress tracking; better predictability
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Higher quality; less defects
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Final product better matches true client desires
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Early and regular process improvement
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Communication and engagement required
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Prototyping and feedback required
Any other suggestions?
Currently I'm looking into Database refactorings and how to start with it in an enterprise environment with highly coupled applications.